Packaging is becoming more and more important for companies. It is often the first thing people encounter when buying a product, and with the rise of e-commerce, shoppers have access to more information than ever before. More than half of shoppers research a product online before buying it. It’s important to make sure that you’re creating the right packaging for your retail or food product.
Product packaging is one of the most important elements of any product’s marketing strategy. Good packaging can make all the difference in sales, especially for the food market. Poor packaging can make a product look cheap and unappealing, while good packaging can make a product look more expensive and desirable.
We’ve put together a list of three of the most important 2022 food trend predictions for packaging to watch out for online and in-store.
Sustainable Packaging
Sustainability will continue to be a major focus for food packaging. Consumers are increasingly interested in buying products that are packaged in an environmentally friendly way. Look for more brands to switch to recyclable, compostable, or biodegradable packaging materials.
As awareness of the environmental impact of packaging grows, sustainable packaging will become increasingly popular. Made from sustainable materials like bamboo and recycled paper, this kind of packaging is designed to reduce waste and environmental pollution. In addition to being eco-friendly, sustainable packaging is often more stylish and unique than traditional packaging, making it a trend that is sure to catch on.
Convenient Packaging
Convenience will be a trend in the coming years. Consumers are looking for packaging that is easy to open, reseal, and transport. This is especially important for those who are always on the go and need to be able to grab their food and go. Packaging that is easy to open and reseal is also important for those who want to be able to save their food for later.
Finally, packaging that is easy to transport is important for those who need to be able to take their food with them wherever they go. This trend is driven by the need for convenience and the desire to save time. Brands will continue to invest in innovative packaging solutions that make their products more convenient to consume on the go.
Food Bowl Packaging & Customization
Food bowl packaging is going to be a big trend in the coming year. This type of packaging is perfect for products that need to be kept fresh, such as cereal, snacks, and even some prepared meals.
Bowls are also great for on-the-go eating and can be easily resealed to keep food fresh. This type of packaging will be perfect for busy consumers who want to grab a quick bite without having to worry about the food going bad. Customization will become more important as consumers seek out products that are tailored to their individual preferences. Brands will need to find ways to personalise their packaging to appeal to individual customers.
In addition to these packaging trends, making a product look more appealing, good packaging can also help to improve sales, protect the product, and make it easier to transport. Poorly designed packaging can result in damaged goods, which can lead to returns and lost sales. Good packaging can also help to increase the shelf life of a product, which is important for perishable items.
Ultimately, good product packaging can make all the difference in whether a product is successful. For companies, this means investing in good packaging design and materials. For consumers, this means being mindful of the packaging when making purchasing decisions.
Packaging trends in the food industry are crucial. They not only help to sell products but also help to promote them. The food industry is a multi-trillion-dollar industry and measuring future food market insights is a part of that. There are a lot of trends in packaging, but above are three trends that you should watch out for in the future.
