What are People Also Search For and People Also Ask?

people also ask for


When it comes to keyword research, it’s important to understand the difference between People Also Search For and People Also Ask. These two factors can help you come up with more keywords that are relevant to your audience, but they’re not mutually exclusive either. In fact, they often go hand-in-hand in determining what people look for online and how they use search engines.

If you’re looking for something on Google, the first thing most people do is type in their query and hit enter. But what if there’s more to the story? What if there’s another way that Google can help users find what they’re looking for? In this article we’ll explore two of these features: People Also Search For google and People Also Ask.

People Also Search For (PASF) and People Also Ask (PAA) are both SERP features that can show up when a user searches for something on Google.

When you’re on Google, it’s easy to get lost in the search results. But there are some things people also search for and people also ask (PASF and PAA). These features can show up when a user searches for something on Google.

If you notice that your website shows up in PASF or PAA boxes, this means that those keywords are likely to be brought up by other users who have used those exact same words in their searches!

People Also Search For (PASSF)

people also search for

In this section, I will show you how to use the PASSF keyword research tool. You can use it to find keywords that other people also searched for and that you could target.

You will need a list of keywords or phrases related to your topic. For example, if you want to write an article about how dogs are smarter than cats (and cats are smarter than birds), then we would create a list of those three words: “dogs were smarter than cats” or “cats were smarter than dogs.”

Once we have our list of relevant terms, we can start using the PASSF tool in Google Keyword Planner (KW planner).

People Also Ask (PAA)

People Also Ask is a great way to discover questions that people are asking about your industry. You can use PAA to find out what questions people are asking about your product or service and then answer them in your marketing materials.

You can also use PAA as an opportunity to learn more about how different groups of people perceive the market, their needs and wants, which will help you develop new products or services in line with those needs, wants and perceptions.

Understanding and discovering PASSF/PAA

To get a good idea of what people are searching for, you can use the Google Keyword Planner. It’s free and easy to use.

You should also use Google Trends if you want to find out what topics people are interested in as well as how popular they are overall.

Next, if you’re interested in finding out which keywords have been gaining traction recently across various platforms (including Facebook), then check out SEMrush’s Keyword Difficulty tool or BuzzSumo’s “Top Searches” section on any given day..

If you’re looking for help with content marketing strategy or building an authority site that ranks high among those searches related to your niche topic area then Ahrefs Content Gap tool will be very useful because it allows users access over 50+ tools within one platform including things like Domain Rating Tool which helps identify domain names that have potential due diligence issues such as duplicate content issues amongst others; Site Audit Tool which allows users do keyword research based off highest volume keywords found within pages crawled by bots using automatic crawl software; Site Explorer where users can see competitor websites’ URLs directly from their competitors’ sites

You want to consider both People Also Search For and People Also Ask when trying to come up with keywords to focus on.

Also Read: Add Me To Search: How To Create Your Google People Card

When you’re trying to come up with keywords, it’s important that you consider both People Also Search For and People Also Ask. You want to ensure that your content reflects what people are looking for, but also what they don’t know how to search for.

PASSF is a good indicator of what people are searching for, but PAA can give you insight into what people are looking for that they don’t know how to search for (for example: “how do I get more followers?”).

PASF is a list of related search queries that users are also likely to click on. This feature has been around since 2015, and it’s designed to help users find what they’re looking for quickly and easily.

When you enter a query into the search bar (for example, “coffee maker”), Google will show you all the sites on the web that have similar content as yours—that is, sites whose pages contain information about making coffee makers in one way or another. If there are too many results at once, however, it can be hard for users to figure out which ones are relevant and worth visiting further. That’s where PASF comes into play: It organizes these results by relevance so that only relevant pages appear in front of you when searching again later on down the road.”

PAA is a box of questions that Google thinks the searcher will want to know the answer to, based on their search query. PAA was introduced in 2015, then rolled out in the U.S. in 2017, and globally in 2018.

In 2018, it was reported that Google had deleted over 20 million accounts because they were “inactive” or didn’t want to use their email address anymore (and therefore weren’t filling out surveys). A year later they’ve added a new “Forgot password?” feature which allows users who haven’t logged into their account for more than six months but still have access to it via backups from other devices like tablets or phones without losing any data such as saved emails etc…

Both PASF and PAA are designed to help users find what they’re looking for quickly and easily, by providing them with additional related queries or information that may be helpful to them.

PASF is a list of related search queries that users are also likely to click on. This can be as simple as showing a dropdown menu with each query, or more complex with different types of content provided—for example, when you click “how much does it cost?” Google will show you a list of prices from local businesses near your location who sell the same product as yours (e.g., if you want to know how much your couch costs at Ikea).

The other option is PAA, which stands for “People Also Ask.” In this case, Google shows users questions based on their most recent searches about specific topics in order for them to get answers faster than normal search results pages would allow:

According to Google, the purpose of PASF is to “help users refine searches by showing additional queries people have searched for related to the initial set of results. It’s especially useful for people who aren’t sure about how to express their question or need, as it gives them a better way to discover what others are searching for on a particular topic.”

PASF can be used in many ways:

  • To find more information about a subject
  • To find out if there’s another way than one you’re currently thinking of doing something (for example: “Can I get an answer from someone else?”)

In essence, the algorithm thinks that if you searched for “A,” there’s a high chance you’ll want more info about “B” or “C.” The role of this feature is to provide users with more information before they click on any links in their results.

People also ask for

For example, if someone searches for “car,” they’ll see a box of questions that Google thinks the searcher will want to know the answer to, based on their search query. In this box you can find answers such as:

  • How many miles can I drive without paying tolls?
  • What should I do if my car breaks down while driving?

Also Read: How Can Use the Google Site Kit WordPress plugin


We’ve covered a lot of ground here, but hopefully you have a better understanding of PASF and PAA. If you’re interested in learning more about the ins and outs of these features, we recommend checking out their Wikipedia page or Google’s blog post on the topic. We also recommend reading up on search engine optimization (SEO) because it can be helpful when it comes to getting your content noticed.

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